Jigsaw Labs is a premier sales and marketing strategy partner to the sports and entertainment industry — transforming big ideas into scalable revenue and measurable growth.
Trusted by leading events, leagues, teams, and venues, Jigsaw specializes in building innovative, results-driven strategies that transform big ideas into scalable revenue and measurable growth.
Our mission: help the industry's most influential content owners capture attention, engage audiences, and exceed their commercial goals through bold thinking and world-class execution.
Revenue strategy across sponsorship, ticketing, hospitality, and media rights — built to scale.
Creative platforms and narratives that unlock new revenue opportunities and elevate brand partnerships.
Direct dealmaking as well as sales training for commercial teams — from prospecting to closing.
Structuring and closing complex sponsorship, media, and commercial agreements at the highest level.
A strategic business leader with 30+ years of experience developing high-value partnerships and revenue platforms. Previously held senior roles at Madison Square Garden, JMI Sports, and NASCAR — securing multi-million-dollar partnerships with Fortune 100 brands and leading global brand activations.
A senior executive with 30+ years of experience in sports, entertainment, and media. Spent 14 years as EVP and Chief Sales & Marketing Officer at Madison Square Garden Entertainment, playing a key leadership role in the $1B+ transformation of MSG. Founded Lightning Gaming and held leadership roles with AND1, the Philadelphia Eagles, and Comcast-Spectacor.
Jigsaw Labs has a proven track record of helping teams and properties worldwide turn assets into compelling brand stories — fueling some of the most high-profile partnerships in sports and entertainment.